Professor Ken Carbone proposed the challenge of taking an iconic brand 10 - 15 years into the future. The problem that we set out to solve, in the form of a question was, how does an iconic brand continue to stay congruent to its mission in 2025? we picked Nike.
The audience for this project was a bit of an assumption, in that we had to project the audience that resonates with Nikes current target 10 years in the future.
Thinking through the developments in tech and sport we decided to develop a concept entitled Nike X. A bionics product line for Nike that truly represented the market position of authentic athletic performance in 2025.